The Brain Always Wins: Improving Your Life Through Better Brain Management

From an NFL sports psychologist comes a guide to achieving success and managing stress without sacrificing your health or happiness
Written by leading US performance psychologist John Sullivan, this groundbreaking book, based on the most up-to-date and rigorous scientific research, teaches you how to train your brain for success while maintaining your wellbeing. It’s an essential read for everyone who needs to maximize their performance, manage pressure and achieve very specific outcomes while managing their wellbeing, including: business leaders, athletes, educators, students, healthcare professionals, military personnel, and others in high-pressure, high-performance environments. Wellbeing and performance optimization—winning, however it is defined or measured—go hand-in-hand. They are ultimately influenced and determined by brain function. In the final analysis the brain determines the quality of performance and, by extension, the likelihood of success. The bottom line is: the brain always wins. We now have significant scientific evidence that it is possible to train the brain, measure it, and identify outcomes; that this secondary processing creates the most positive results.